Tag Archives: secret dog society

Long Live Victoria Park

Victoria Park has always been there for us, we remember spending many hours of our lives there.

We remember the downhill shuttles and late-night digging. We remember hanging with friends and clowning around. We remember all the good times. 

Even when new and shiny chairlift options come, go and will eventually come back again, Victoria Park will always be there for us because it will always belong to us.

Pic: ©Sam Minnell

Re-Building

Since the fires that ripped through the Port Hills and removed Christchurch Adventure Park, Victoria Park has seen a lot of new “bike park” inspired traffic again. To meet this demand, the idea is to convert “Cool Runnings” into a graded blue jump track and clean up some of the trees and other tracks in the area.

Pic: ©Sam Minnell

Show your true colours

To help with some of the associated cost that comes with this, we can fund raise some money to go towards the digger and other costs associated with a build. That is why Secret Dog Society wants to help!

Secret Dog Society are stoked to team up with Gravity Canterbury and Texco to create the Vic Park Jersey.  These high-quality jerseys are made in New Zealand and come in long sleeves.

Available in two Canterbury inspired colourways, Black or Red with stripped linework and helping to show your support to the park with a fashionable Victoria Park logo running down the left arm.

Pic: ©Sam Minnell

How this promotion will work

For every jersey sold, we will donate $20 to Gravity Canterbury to help with the build and any other maintenance that needs to be done.  But, for those that want a more custom feel, you can put your name and/or number on the back of the jersey for only $10 more and we will also donate this $10 to the cause. That means we will be able to donate $20 to $30 per jersey sold!

You can buy these jerseys at www.secretdogsociety.co.nz

Pic: ©Sam Minnell
Pic: ©Sam Minnell
Pic: ©Sam Minnell
Pic: ©Sam Minnell

Made to Order

All jerseys will be made to order and because of the large donation attached to each jersey, we, unfortunately, can’t hold stock because if we have left over jerseys it will take away from the donations.  This will allow us to give the biggest donation possible!

How long does it take?

All orders will (try) and go to the factory every two weeks or when we have an order of ten jerseys and will take roughly three to five weeks for your jersey to arrive at your delivery address. You will receive an email about when it is going to the factory for manufacturing.

This promotion will run from 12th of June till the end of July!

Pic: ©Sam Minnell

Who’s involved with this project

Club Gravity Canterbury has long been a staple in the Christchurch downhill and Enduro scene, organising races, events and trail building
www.gravitycanterbury.org.nz

Texco has been involved in Victoria Park for as long as we can remember by donating their time and diggers to help build jumps, and trail clean up on the hill.  If you’re looking for a great company for your drilling, excavation, and earthworks solutions give Texco a call.
www.texco.co.nz

Secret Dog Society, is a New Zealand made and based Mountain bike fashion company, designers of high-quality jerseys that make you look good on and off the bike.
We have donated our design time, lowered the cost of our Long sleeve jerseys to $100 and from that donating $20 -$30 to the cause.
www.secretdogsociety.co.nz

Look Good, Feel Good, Ride Good!

It’s no secret that when you look good, you feel good and you inevitably ride good! So what’s not to like about that?

We reviewed the Secret Dog Society jerseys earlier in the year and were blown away with the quality and design for such a new brand in the MTB scene.

To get this right straight off the bat is something to be appreciated and only bodes well for this exciting new brand. We wanted to share with you some of their latest designs. The Dark Matter and Money jerseys. Read on and you’ll find out about a jersey GIVEAWAY they will be launching soon!

Dark Matter at the speed of light! Pic:©Dan Sharpe. visualsby.me

Material

Lightweight, soft and comfy. “Dri Cool” technology draws moisture away from the body and through the fabric to the outer surface which due to the fabric, results in a very quick drying garment.

A bonus that I’ve noticed is that the material shields the person from cold winds, keeping you warm. But it’s still light enough to keep you cool on a hot summers day.

The Money jersey. Dog’s love em! Pic:©Dan Sharpe. visualsby.me

Fashion First

The concept with turning this old phrase on it’s head is that SDS have good material…. that’s not hard to have these days and they have achieved this….so why not make it look good?
Look good, feel good, ride good. Simple. Pic:©Dan Sharpe. visualsby.me

Fit

The jersey’s have a balance between being loose yet fitted. They are longer in the body to stop riding up when you wear a bag. Or just getting on and off the bike.

And even though it’s longer don’t worry about getting tangled in your seat, the slimming fit means it won’t trail away from your body, it will tend to hug you slightly. Ahhhh and we all need a hug every now and again.

The jerseys come in a range of sizes to fit adult and junior shredders. Pic:©Dan Sharpe. visualsby.me

Cost

The products are made locally in New Zealand which means SDS have full control over the manufacturing process. It also reduces the huge amount of logistics that come with manufacturing overseas.

Being able to pop down to the warehouse to check on quality means SDS can stop production and address any issues immediately, then flip the switch to green and off they go again.

Look good here, look good there, look good everywhere! The SDS jerseys are head turners and conversation starters out on the trails. Pic:©Dan Sharpe. visualsby.me

Due to this however, the cost is effected, but only slightly. But knowing that your jerseys have been cared for on a smaller and more personal scale with every effort made to be environmentally friendly during the manufacturing process, speaks volumes to us and we hope it does to you too.

Look Good

SDS are creating something we haven’t seen before and this excites us! We get what they’re about. They’re simply creating products that embody the fun and energy that MTB brings to our lives.

Their whole concept of Look Good is to look good no matter where you are. Look good here…. look good over there and we have whole heartily jumped on their good looking band wagon.

Feel the magnetic pull of Dark Matter. Pic:©Dan Sharpe. visualsby.me

Latest Designs

SDS have followed up their OBEY jersey with two eye catching, face melting designs to wet your appetite.

MONEY – Want Money, Wear Money Ride Like MONEY!

We all know how it feels when you pull that fresh new jersey out of it’s packet and onto your body. It feels good, you look good, you then ride good. It’s psychological of course but if you feel good then your mood is improved and you begin to ride better.
Money has a blue denim texture with Orange Diamonds.  Wearing Money makes you feel amazing, you can do anything. Then after shredding all day long you’ll look unbelievable at the bar, cafe or back at home chilling.” SDS
The new MONEY jersey by Secret Dog Society has a truly unique look and feel to anything else out there right now. Pic:©Secret Dog Society

DARK MATTER –  is just badass!

Dark Matter is the other new jersey from SDS. It a nod to the days of 80’s retro/sci-fi pop culture. When we look at this it brings back vivid memories of ZX Spectrums, BMX Bandits, The Goonies, TRON, War Games, Escape from new York, shall I go on? Anyway, this is what SDS have to say about it.

“With it’s Purple Blue and Long sleeves. Made to look like a street fashion item. It’ll melt your face off.” SDS

Ha ha we agree, our face is still melting 🙂

The DARK MATTER jersey by Secret Dog Society. You can just tell that these guys are having a blast with their designs and it’s infectious. As soon as you put one of these jerseys on, your mood lifts and you can’t help but have a shit eating grin on your face 🙂 We’re hooked! Pic:©Secret Dog Society

FREE JERSEY!

So the part you have all been waiting for… Secret Dog Society will be doing a jersey GIVEAWAY.  The competition will be held on our (Tyres and Soles) facebook page.

What You Need To Do

All you need to do right now is head on over to our Facebook page, “Like it” and stay tuned for the GIVEAWAY details and you could be the lucky rider donning a new face meltingly rad jersey. Cowabunga!

INTERVIEW with the Secret Dog Society

Shhhh! There’s a society, it’s secret and it’s full of dogs.

No, hang on I didn’t quite get that right. It’s a dog, it’s a secret, and lives in society? Hang on…It’s a Secret Dog Society? Yes, thats it!

Jokes aside, we LOVE the name and we love the brand. It’s a new mountain bike brand hailing from just over the water, from our mounting biking mecca that is, the mighty New Zealand.

We had the pleasure of testing the OBEY jersey a few months back, and we were really impressed with the designs, fit and quality of the products, from such a new brand on the scene.

We got in touch again, to find out what’s next for this exciting new brand. A representative of the Secret Dog Society agreed to sit down and chew the proverbial bone with us.

T&S: So, tell us a little bit about this secret dog populated society of yours. Who’s in charge around here and should I be bringing gifts of marrowbone?

SDS: Secret Dog Society is a New Zealand made mountain bike clothing brand designed to create something different to what we are already seeing and wearing. We want you to look, Rad, when you are on the bike and not look out of place when you’re at the cafe or bar after a ride. As we release more designs and expand the range, the story will unfold itself.

T&S: OK, put us out of our misery, what’s with the name? Or is it a secret?

SDS: Everyone loves secrets…. and people love coming together, sharing experiences, and most importantly riding with your mates. We just want you to look good doing it.

T&S: Damn right! We got to look good on the trails.

Secret Dog Society want you to look, Rad. We think they’ve nailed it.

T&S: We were talking to Nick Haertsch from Green Valleys MTB Park the other day, about philosophical topics such as following your dreams. I think starting your own mountain bike clothing brand has got to be ranked high up there for a lot of us. What was it that flipped the switch in your mind from just thinking about it, to actually doing it?

SDS: Being made in New Zealand is pretty important to us, so finding a local factory that could make our jerseys and apparel was key. Once we got those sorted, it was an easy next step to “doing it”. We have a factory just out of town that we work pretty closely with for our jerseys and we get our screen printing done in Wellington City.  It’s a pretty local affair.

When it’s fun hurdles aren’t so daunting.

T&S: There must be so many factors when starting a business like this. The production setup, logistics, marketing and of course the costs. What are the biggest hurdles you’ve faced starting your own business?

SDS: It’s been really fun so far! People are stoked on the clothing and we are always getting messages from customers telling us how much they like the fit and how the designs are turning heads. When it’s fun hurdles aren’t so daunting.

T&S: Where do you get your inspiration when designing the jerseys? Do you look at other brands out there for hints on trend direction or do you try to ignore the noise and just do your own thing?

SDS: We look at what is existing in MTB clothing and then try and do the opposite. We look at what people are wearing on the streets, and we have some favourite fashion brands and artists we get inspiration from.

T&S: So tell us, apart from the original eye-catching designs, the perfect fit, the quality and feel of your jerseys…why should we choose yours over any other jersey out there on the market?

SDS: Because you’ll be wearing something different to anything else on the market. Also, you’ll be a part of the Society, we keep pretty good tabs on our customers, just look at our Instagram page, it’s full of them shredding bikes in our gear.

T&S: From our sources here, we hear you’re a pretty damn good rider. You used to be based in Sydney but moved to New Zealand. How do you compare the trails here vs. where you’re based now?

SDS: Being in Wellington is the perfect place to build a Mountain bike clothing brand with a focus on looking good on and off the bike. Wellington has single track everywhere around the city and blends inner city living with riding perfectly. The Northern Beaches are so rad! We can’t wait to get back there and ride bikes!

T&S: At the moment you only have the men’s sizing. Are you bringing out a women’s range?

SDS: It’s coming…. Watch this space.

T&S: Are you looking at growing the range to other products such as shorts and socks or even a casual clothing line?

SDS: Of course, we just want it all to be perfect. At the moment we’re working with a local Wellington artist to create something a little special. It’ll be a limited edition run and hopefully, melt your face! All going to plan to have a guest artist doing designs will be a regular thing.

The Secret Dog Society. Designs to melt your face off.

T&S: In the future, would you be looking to sponsor some riders, to help get the brand out there on the World stage?

SDS: At this stage, we’re really happy with the brand ambassadors. We have a couple in Sydney including Josh Muncke, Enduro racer Kealan Thomas and Down Hill wizard Mitchel Broomhall in Tasmania!

T&S: That pretty much wraps it up. Is there anything else you’d like to add?

SDS: We have some new designs due out soon, that you may have seen some sneak previews of, but keep an eye on our social media channels for all the latest news.
InstagramFacebook website and Tyres and Soles for more information on that.

T&S: Well, thanks for taking time out to chat with us today. We’re really into the ethos and the imagery of the brand. We’ll be keeping a close eye on all things Secret Dog Society and waiting with puppy-like excitement for the next installment to the range.

Secret Dog Society Long Sleeve Jersey – Apparel Review

OBEY the Secret Dog Society!

It’s no secret at Tyres and Soles that we love dogs, so we just had to find out more about this intriguing MTB clothing brand.

We also love to support new and emerging brands and help give them a leg up when it comes to getting them some well deserved exposure. The MTB industry is tough to get ahead in, so we are always keen to try out new products and see where they sit amongst the big brand hierarchy.

Secret Dog Society hail from just over the water, from our nearest and dearest MTB mecca that is, New Zealand. The brand is very new to the scene, six months in fact, so we were very excited to be one of the first to get our hands on the gear (or so we thought, more on that later).

Prepare for funny looks on the trails. Pic:©Jason Lorch

Unique Look

The jersey landed on the Tyres and Soles HQ desk a few days later and thus the package tearing ceremony commenced. The jersey is called the “Obey” and straight off the bat we loved the iconic styling these guys have come up with.

We opted for the long sleeve jersey in red but it comes in a blue, black and purple colour scheme also and in a short sleeve version. As it’s been a little nippy here, the long sleeve turned out to be a good choice.

Head turning styling. Pic:©Jason Lorch

 

They’re watching you from every angle! Pic:©Jason Lorch

The unique styling certainly turned some heads on the trails but always turned into conversations about the brand. “Who are they? Where can I get one?”… Maybe this was the Secret Dog Society marketing strategy all along. Dazzle people with good looks and everything else will fall into place. After all, don’t the good looking people always get ahead in society? Good looks aside, the jersey has impressed us, quite a lot.

Fit

The fit was spot on, for me anyway. I’ve started calling it the Goldilocks fit. Not too baggy, not too tight…just right. The sleeves are 3/4 length with a good sized forearm diameter so when you roll them up, they stay there. Which is good, because I’m not a fan of that street urchin look.

The length is also spot on. I’m 6′ 1″, so length is always a big factor for me when I buy jerseys. It gets annoying when you have to keep pulling a jersey down. Of course, it’s not life or death stuff we’re talking about here, but every little detail helps.  I mean, who wants to see a riders welcome rug or muffin top?

The neck line is also spot on. Again, not too large or so tight that you feel like you’re being strangled.  There’s a bit of a theme going on here isn’t there. Yes, you guessed it Goldilocks.

 

On the trails it turned a few heads. Pic:©Jason Lorch

On The Trails

On the trails the jersey felt really good next to the skin. The material is slightly stretchy, which gives it its great fit and keeps things in place. The 3/4 sleeve length works well for those colder mornings but once rolled up it pretty much acts like a short sleeve jersey.

As the fabric is not overly thick there’s no worries about over-heating, but also on he flip-side there’s enough thickness in the fabric for those colder days. The stitching is well constructed and we’ve had no issues of fraying or any other section of the jersey coming apart.

Taking the dog out for a run. Pic:©Gilbert Romane/Outer Image Collective

We decided to don it at one of the  Rockytrail race events, just to get some reactions, assuming we were going to be the only ones there with a Secret Dog Society jersey. Funnily enough, as it turned out, we weren’t the only ones to have joined the club.

To our surprise, a couple of the brand owner friends also turned up with jerseys. This was met with barking cheers and funny handshakes. It was a lot of fun hanging out with the other riders, we really did look like the new race team on the block, and a bloody good looking team at that.

CONCLUSIONS:

If you’re in the market for a new MTB jersey then you should definitely check this brand out. For such a new brand on the scene, we were very impressed with the quality, fit and the construction of the Obey jersey. But most of all it was the looks that won us over.

If you’re at all like us, and enjoy finding the more bespoke brands out there, and having something a little different to wear on the trails, then head on over to their website and join the Secret Dog Society.

If this is the standard from a brand only six months old, then we have great visions of where these guys will be heading in the future.

Why not stop by and say hello on their Facebook page.

https://www.secretdogsociety.co.nz