Lifestyle People

The 50to01 Story

Who are 50to01?

We like them. They make us smile and bring back memories of when we used to ride our bikes as kids with not a care in the World. Hell, what’s not to like about that?

Here’s what they say about themselves on their website;

As a group, we spend the majority of our time riding bikes, making fires, camping, getting loose, building tracks or just being in the woods hissing.

The 50to01 Story
The 50to01 Story

50to01 all started about a year ago, we wanted to express how we feel about mountain biking with a way less serious approach. Bringing the fun back into our sport by showing how it’s not all about the best kit or the fastest time.

The 50to01 Story
Watch out, 50to01 are about!

As the brand has evolved, so have we – our interests are to be as eco friendly as possible and to just simply share the love and buzz of our outdoor playground without any ego trips.

The 50to01 Story
Riding bikes in the woods. Can anything really top that?

The stuff you see on our site has been created by us, the packages you have been receiving are packed by us. Now with help from Eco drip printing’s expertise and equipment, and not to forget the all the support from you guys – be it that you’ve bought a mudguard or shared our videos.

The 50to01 Story
Who doesn’t love a camp fire?

We are able to evolve to the next stage, with a friendly approach to the environment and a motivation to create some ridiculous online content… we are ready to make it talk.

the 50to01 story
Just messing around in the woods.

The plan is constant evolution, we aim to make things that are going to be your valued possessions that stand the test of time, there’s so much in the pipeline and the journey has only just begun.

Big thank you to everyone who’s into it, now lets go ride 🙂

Jason Lorch

Chief Editor at Tyres and Soles
Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I'm also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them. So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.
Jason Lorch

Latest posts by Jason Lorch (see all)

Follow @tyresandsoles
  • The Osprey Savu lumbar pack allows you to carry two bottles at once so you can keep riding for longer. The pack is compact and secure, even on the roughest trails and has excellent storage options to store all your ride essentials. @ospreyaustralia ⁣⠀📸 @richardmcgibbon ------------
  • The new Salomon Speedcross shoes are incredibly comfortable and supportive, and come with a super-aggressive grip that can handle the toughest terrain. Well done Salomon, you’ve just upped your game. A big thumbs up from us. 👍 | 📸 @richardmcgibbon
  • The Granite stash multitool in action. #stashnhideit in your steerer and you will always be ready!
  • If you've got a crush on your bike, then treat it with the @krushoz cleaning products, it would be rude not to. 😍 | Photo: @richardmcgibbon
  • The Michelin Wild Enduro tyres offer a magical mix of grip, strength and speed like no other tyre we’ve tested. 🤟 #Yiiew | Photo; @richardmcgibbon | Rider: Jason Lorch
  • Swipe right to see what can be stored in the Evoc HIP PACK PRO
.
📸@paulmasukowitz
.
#hippackpro⁣ 
#evocbike⁣ 
#evoc⁣
  • Remember to keep well lubed throughout winter!💦 Nobody wants to suffer from a stiff, dry and noisy drivetrain whilst out riding🙅🏻‍♂️The @peatysproducts Link Lube is an anti-corrosive, fast penetrating, water displacing oil which will find it's way into every nook and cranny of your chain. @jimtopliss 📷
~
#linklube #peatys #chainlube #drivetrain #happydrivetrain #dhmtbiking #bikeporn #lubeitup #lube #lubey #link #chain #oil #enduromtb #mtbenduro #wintermtb #dirtbike #dirt #bikelife #mtblife
  • ATTENTION TRAIL RUNNERS! Here's a sneak peek of Salomons latest Speedcross shoe.

THE EVOLUTION CONTINUES - SALOMON UPDATES THE LEGENDARY SPEEDCROSS TRAIL SHOE

For trail runners seeking, superior grip, stability and rugged protection from the elements. Runners who like to go fast on and off trails in tough and challenging terrain. For outdoor enthusiasts who want the performance of a running shoe with low-to-the-ground manoeuvrability and ultimate grip, look no further than the latest iteration of Salomon most popular trail shoe - The Salomon Speedcross 5. | Athlete/tester: Hannah Porteous | Photos: 📸 @richardmcgibbon 
@salomonrunning @salomon #trailrunning #sydneytrailrunners
  • OSPREY RENN 65 – PACK REVIEW

The Osprey Renn 65 is designed specifically for women as a lightweight, durable & comfortable pack, full of features to make the most of every hiking adventure. Featuring a LightWire peripheral frame that provides stability and comfort at a fraction of the weight of packs in similar ranges. The Renn 65 is a very capable and comfortable pack for single to multi-day hikes. 🤟 📸 @sydney_trail_sisters
  • Holy guacamole! @ospreypacks have done it again. This is one hell of a pack. The “Aether Pro 70” rocked our world, will it rock yours? We think it will. 🙌 FULL REVIEW coming soon!!! | 📸 @ianganderton
  • The MTB @deuter backpacks have been designed from the ground up to handle the specific needs of mountain biking such as; load carrying specifications, comfort, hydration and all-day performance on the trails. | Riders: @karen_eller_mountainbike and Tanja Hendrysiak riding the amazing trails around Lake Molveno! 💪🏼 -----
#deuterbackpack #itsgreatoutthere #traveladventure  #traveltales #outdoorlife #bicycletouring #bikinglife #mountainbiking
  • Dreamy loam is hard to beat when it comes to riding surfaces and the Aquila feels right at home digging through it! 💥 #onzatires #loam