Lifestyle People

The 50to01 Story

Who are 50to01?

We like them. They make us smile and bring back memories of when we used to ride our bikes as kids with not a care in the World. Hell, what’s not to like about that?

Here’s what they say about themselves on their website;

As a group, we spend the majority of our time riding bikes, making fires, camping, getting loose, building tracks or just being in the woods hissing.

The 50to01 Story
The 50to01 Story

50to01 all started about a year ago, we wanted to express how we feel about mountain biking with a way less serious approach. Bringing the fun back into our sport by showing how it’s not all about the best kit or the fastest time.

The 50to01 Story
Watch out, 50to01 are about!

As the brand has evolved, so have we – our interests are to be as eco friendly as possible and to just simply share the love and buzz of our outdoor playground without any ego trips.

The 50to01 Story
Riding bikes in the woods. Can anything really top that?

The stuff you see on our site has been created by us, the packages you have been receiving are packed by us. Now with help from Eco drip printing’s expertise and equipment, and not to forget the all the support from you guys – be it that you’ve bought a mudguard or shared our videos.

The 50to01 Story
Who doesn’t love a camp fire?

We are able to evolve to the next stage, with a friendly approach to the environment and a motivation to create some ridiculous online content… we are ready to make it talk.

the 50to01 story
Just messing around in the woods.

The plan is constant evolution, we aim to make things that are going to be your valued possessions that stand the test of time, there’s so much in the pipeline and the journey has only just begun.

Big thank you to everyone who’s into it, now lets go ride 🙂

Jason Lorch

Chief Editor at Tyres and Soles
Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I'm also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them. So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.
Jason Lorch
Follow @tyresandsoles
  • We love this shot from @dharcoclothing . The golden hour has to be one of the most magical times to ride. What do you think? 
R: @connorahoyhoy P: @kaneophoto @revolutionmtbmag @konabikes #mtblife #ridemoremtb #weekendvibes #mtbclothing #noordinarylife
  • They’re baccccckkkkk... The Loam Grips are back and fully stocked (just like questionable 90s fashion, but better!)
  • Whether you're going for a day trip or a week of adventures, The North Face Base Camp duffles are roomy enough inside for all your gear. Just keep on cramming kit in there and you'll be surprised how much you can get into this is the iconic, super tough expedition duffel. 📸 @richardmcgibbon
  • How do you carry your junk? @allmountainstyle seem to have it all wrapped up with their OS Strap. 👍🏼 | 📸 @richardmcgibbon
  • Threading our way through to the weekend with the @monsroyale MTB gear.🤘🏼 📸 @richardmcgibbon
  • The Leatt DBX 3.0 is one of the safest mountain bike helmets in the market. What’s protecting your noggin today? 🧠 | 📸 @seanmurr123 / @seaninthedirt
  • The weekend is one more sleep away. What are your plans? 😛 | 📸 @richardmcgibbon
  • The @granite_design ROCKnROLL is a perfect companion to take on those longer rides where a trailside fix is crucial to getting you home. The whole package weighs only 136g, so adding it to your pack or hip belt is low-cost in terms of weight, considering the ROCKnROLL has all the bits that you'll need to do your trailside fix. Now you can live the ROCKnROLL lifestyle you've always dreamed about!
  • Wow! Pretty much sums up what we thought of the @hentydesigns Enduro Backpack. If you're intrigued by these new age bum bags then have a read of our review on our website. | Photo credit: @richardmcgibbon
  • The new Salomon Speed Cross 5 W.  Whether you are putting in the training miles or kicking off your next race this lightweight, form fitting shoe is a great option to tackle long runs on a variety of demanding terrain. | 📸 @richardmcgibbon | @salomonrunning @salomon
  • WHISTLER PERFORMANCE LUBES

There is a concern that eco-friendly products are not as effective as non-eco products. We have to call bullshit on this. The WPL range of lubricants is as good, if not better, than any non-eco friendly product on the market. best of all it doesn't harm the environment or you! | 📸@richardmcgibbon | #lube #lubedup #silkysmooth
  • With so many hydration gels, tabs and powders out there, it can be a little bewildering which ones to choose. We all have our favourites and over the years we tend to stick with what we know, so when we discover a new brand, we’re a little reluctant at first to go and spend our hard earned money on something that we don’t know will work for us, but after reading about @hdxmix story and the founder behind it, we must admit, we got very interested, indeed. 📸 @richardmcgibbon