Lifestyle People

The 50to01 Story

Who are 50to01?

We like them. They make us smile and bring back memories of when we used to ride our bikes as kids with not a care in the World. Hell, what’s not to like about that?

Here’s what they say about themselves on their website;

As a group, we spend the majority of our time riding bikes, making fires, camping, getting loose, building tracks or just being in the woods hissing.

The 50to01 Story
The 50to01 Story

50to01 all started about a year ago, we wanted to express how we feel about mountain biking with a way less serious approach. Bringing the fun back into our sport by showing how it’s not all about the best kit or the fastest time.

The 50to01 Story
Watch out, 50to01 are about!

As the brand has evolved, so have we – our interests are to be as eco friendly as possible and to just simply share the love and buzz of our outdoor playground without any ego trips.

The 50to01 Story
Riding bikes in the woods. Can anything really top that?

The stuff you see on our site has been created by us, the packages you have been receiving are packed by us. Now with help from Eco drip printing’s expertise and equipment, and not to forget the all the support from you guys – be it that you’ve bought a mudguard or shared our videos.

The 50to01 Story
Who doesn’t love a camp fire?

We are able to evolve to the next stage, with a friendly approach to the environment and a motivation to create some ridiculous online content… we are ready to make it talk.

the 50to01 story
Just messing around in the woods.

The plan is constant evolution, we aim to make things that are going to be your valued possessions that stand the test of time, there’s so much in the pipeline and the journey has only just begun.

Big thank you to everyone who’s into it, now lets go ride 🙂

Jason Lorch

Author: Jason Lorch

Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I’m also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them.

So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.

Chief editor at Tyres and Soles.

Follow @tyresandsoles
  • Made in Australia for the Australian climate. @frankdmtbapparel offer a range of snappy riding apparel. So what you bloody waiting for? Go check em out already. 🙌 📷 @richardmcgibbon
  • We’ve been having a spankingly good time with our new @spankbikes vibrocore wheels. Lightweight, super-strong rims that can handle big impacts on the rowdiest of trails, and the impressive Vibrocore technology that smooths out harsh trail chatter. Noice 👍. #rimjob #spankwheels #rimprotection #soenduro
  • Oh yes, we made it to Friday. Who’s looking forward to hitting the trails this weekend? | 📷 @ianganderton
  • Looking for a race ready saddle? Check out the Binary saddle from @ridejoystick . A low profile, super-lightweight saddle with sweet retro-arcade piratey graphics. 👾 Yaarrrr! 🦜 | 📷 @tyresandsoles
  • The Monorail Platform 2 bike carrier from RockyMounts is one hell of a bike rack. Versatile enough to fit road bikes, all the way up to fat tyre e-bikes. Made from incredibly strong materials to withstand the harshest of weather conditions. With a simple loading system, you’ll have your bikes on-board and heading for the trails before you can say “Yieeew!” 🤟 Click our bio link to read the full review.
  • It’s Friday and we can taste the weekend. Get your goggles on and start firing up! 🤟
  • @instarrdan testing out the latest helmet from @officialleatt The DBX 3.0 all mountain model. This helmet comes with some serious head protection and excellent air flow, perfect for the gnarliest trails down under. 📸 @seanmurr123
  • The Magura Sport brake system is one hell of a package. Incredible stopping power, coupled with a progressive lever and braking feedback, the perfect balance between aggression and finesse to cope with all types of riding conditions on the most challenging of trails. #stoppingpower 🙌 📸 @tyresandsoles
  • Are you looking for a trail running cap that’s light, breathable and offers great UVB protection? Check out the SALT cap from @fractelrunning 👍
  • One of our test riders @instarrdan putting the new Leatt DBX 3.0 All Mountain helmet through its paces. 📸 @seanmurr123
  • All hail the women’s @injinji Trail 2.0 socks 🙌 | 📸 @richardmcgibbon
  • Grips are an integral part to any cockpit – its where you, meet your bike. The “X Logo Lock-On Grips” by @ridejoystick have a narrow profile and rubber control pattern for a comfortable, anti-slip and shock absorbing pattern. Grippingly grippy! 🤜 📸 @tyresandsoles