Lifestyle People

The 50to01 Story

Who are 50to01?

We like them. They make us smile and bring back memories of when we used to ride our bikes as kids with not a care in the World. Hell, what’s not to like about that?

Here’s what they say about themselves on their website;

As a group, we spend the majority of our time riding bikes, making fires, camping, getting loose, building tracks or just being in the woods hissing.

The 50to01 Story
The 50to01 Story

50to01 all started about a year ago, we wanted to express how we feel about mountain biking with a way less serious approach. Bringing the fun back into our sport by showing how it’s not all about the best kit or the fastest time.

The 50to01 Story
Watch out, 50to01 are about!

As the brand has evolved, so have we – our interests are to be as eco friendly as possible and to just simply share the love and buzz of our outdoor playground without any ego trips.

The 50to01 Story
Riding bikes in the woods. Can anything really top that?

The stuff you see on our site has been created by us, the packages you have been receiving are packed by us. Now with help from Eco drip printing’s expertise and equipment, and not to forget the all the support from you guys – be it that you’ve bought a mudguard or shared our videos.

The 50to01 Story
Who doesn’t love a camp fire?

We are able to evolve to the next stage, with a friendly approach to the environment and a motivation to create some ridiculous online content… we are ready to make it talk.

the 50to01 story
Just messing around in the woods.

The plan is constant evolution, we aim to make things that are going to be your valued possessions that stand the test of time, there’s so much in the pipeline and the journey has only just begun.

Big thank you to everyone who’s into it, now lets go ride 🙂

Jason Lorch

Chief Editor at Tyres and Soles
Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I'm also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them. So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.
Jason Lorch

Latest posts by Jason Lorch (see all)

Follow @tyresandsoles
  • The Catalyst pedal. It’s pretty unique. Have you tried them, yet?  @pedalinginnovations
  • Checking out the new Ricochet Trail at Thredbo. This is the lower section and it has a lot of berms! Equivalent to doing 101 burpees 🥵🤟🏼 @thredbomtb #hangontight #gettingdizzywithit @thredboresort
  • RIDE CONCEPTS POWERLINE – SHOE REVIEW
Aimed at the enduro and all-mountain crowd, with a superior fit and construction to most other flat pedal shoes on the market. The @ridecncpts Powerline is a shoe that is very hard to beat. 🤟🏼 Read the review in our bio link. | Photo credit: @seaninthedirt | Rider: @instarrdan
  • We love this shot from @dharcoclothing . The golden hour has to be one of the most magical times to ride. What do you think? 
R: @connorahoyhoy P: @kaneophoto @revolutionmtbmag @konabikes #mtblife #ridemoremtb #weekendvibes #mtbclothing #noordinarylife
  • They’re baccccckkkkk... The Loam Grips are back and fully stocked (just like questionable 90s fashion, but better!)
  • Whether you're going for a day trip or a week of adventures, The North Face Base Camp duffles are roomy enough inside for all your gear. Just keep on cramming kit in there and you'll be surprised how much you can get into this is the iconic, super tough expedition duffel. 📸 @richardmcgibbon
  • How do you carry your junk? @allmountainstyle seem to have it all wrapped up with their OS Strap. 👍🏼 | 📸 @richardmcgibbon
  • Threading our way through to the weekend with the @monsroyale MTB gear.🤘🏼 📸 @richardmcgibbon
  • The Leatt DBX 3.0 is one of the safest mountain bike helmets in the market. What’s protecting your noggin today? 🧠 | 📸 @seanmurr123 / @seaninthedirt
  • The weekend is one more sleep away. What are your plans? 😛 | 📸 @richardmcgibbon
  • The @granite_design ROCKnROLL is a perfect companion to take on those longer rides where a trailside fix is crucial to getting you home. The whole package weighs only 136g, so adding it to your pack or hip belt is low-cost in terms of weight, considering the ROCKnROLL has all the bits that you'll need to do your trailside fix. Now you can live the ROCKnROLL lifestyle you've always dreamed about!
  • Wow! Pretty much sums up what we thought of the @hentydesigns Enduro Backpack. If you're intrigued by these new age bum bags then have a read of our review on our website. | Photo credit: @richardmcgibbon