Lifestyle People Video

We All Need A White Knight!

Cancer. It’s a real shit! Sorry but there’s no other word for it.

It’s so prevalent these days that it effects nearly all of us in one form or another. Be it close friends and family or through friends of friends. So when we hear of people doing daring and dangerous deeds, things above and beyond what’s deemed as normal, to attract attention and to raise funds towards valuable research…our ears are pricked and ready to listen.

West-Face of the UK’s Highest Mountain, Ben Nevis. Pic:©The White Knight
West-Face of the UK’s Highest Mountain, Ben Nevis. Pic:©The White Knight

Once Upon A time…

12 months ago, a team of two brit guys and a sheila from Melbourne set off with their kit to film an Epic Cancer Research -Extreme Action Mountain Bike Video, which has now been finished and finally ready after twelve months in production.

The ride, is a World First decent of the steep and treacherous West-Face of the UK’s Highest Mountain, Ben Nevis.  It was shot on multiple cameras/angles including rider mounted, static and aerial.

The rider’s identity is unknown and named only as ‘The White Knight’ which in the dictionary describes “a person or thing that comes to someone’s aid”  His Dad had incurable Cancer, and now he rides towards a day when ALL Cancer is curable.

The White Knight has chosen to fight the battle and support CRUK Cancer Research UK, the Worlds biggest Cancer Research facilitator, to help raise much needed research funds.

The End.?

Well, no if only things in life were that easy. This is just the beginning of the White Knight’s story and yes, the video may come across as a bit whacky at times but in all seriousness, it’s a seriously risky undertaking. But in life, some things are worth risking for and we all owe it to ourselves to read on and find out what we can do to support this worthy cause.

The White Knight Mission

The two primary idea’s behind the event and short film is to try to create as many donations as possible using the link on the end of the Video on ‘The White Knight’ You Tube channel.

The second main aim is to try to create maximum awareness for the time critical need for increased research, especially within a younger generation. By showing them Cancer Research presented in an exciting and cool format they can hopefully relate to, we aim to connect more naturally with youth in general.

Our rider Aka The White Knight said; “When we were told Dad’s got incurable Cancer we all felt helpless. I wanted to do something amazing to help raise awareness for Cancer Research UK, so I looked to my roots, the thing I’m most passionate about, bikes! and planned something I thought people would really enjoy watching, would appreciate the effort made and something that had never been done before.”

thewhiteknight08
I looked to my roots, the thing I’m most passionate about, bikes! Pic:©The White Knight

“I was keen to connect a younger generation to the need for interest in Cancer Research, by showing it to them in a cool image that engages them.   After all, they are our future researchers,  scientists,  marketers and fund raisers…”

After one bad crash I thought I'd broken my hip at first, it made riding extremely difficult. Pic:©The White Knight
After one bad crash I thought I’d broken my hip at first, it made riding extremely difficult. Pic:©The White Knight

…”I was scared,  and to be honest it was unknown territory anything could have happened.  After one bad crash I thought I’d broken my hip at first, it made riding extremely difficult.  I have never seen any footage or ridden anything as brutal,  in places it’s so steep stopping was impossible,  some of the rocks were as big as cars!

I was scared, and to be honest it was unknown territory anything could have happened. Pic:©The White Knight
I was scared, and to be honest it was unknown territory anything could have happened. Pic:©The White Knight

I had to put my fear aside because I was determined to succeed for the greater good and knew the risk was worth the exposure we could bring for the amazing work by people at Cancer Research UK.

the white knight trusty steed
The White Knight’s squire preparing the trusty steed for the battle of Ben Nevis.

I have to admit, if I had been aware of all the pain and hard work involved in riding and then producing the video it would have shocked me into thinking of a lesser, more easy task!  I’ve personally shed blood, sweat and tears in the making of this, over 2,000 hours of personal time and as much financing as I could personally obtain to help get it to where we have.  Our small team have all given what they can spare in time, skills etc and it’s only finance that’s paralysing the project from progressing to its full potential.”

It's just a case of jump on and hang on! Pic:©The White Knight
It’s just a case of jump on and hang on! Pic:©The White Knight

“The natural terrain on the top 3/4 was harsh, there’s no soft grass or soil up there and the barren, isolated landscape can’t be built up favourably, practised or rehearsed as with normal bike tracks.  It’s just a case of jump on and hang on!”

'I want to do Dad, my Gran (two times breast cancer survivor) my cousin Suzi (battling cancer) our team, CRUK and myself proud. Pic:©The White Knight
‘I want to do Dad, my Gran (two times breast cancer survivor) my cousin Suzi (battling cancer) our team, CRUK and myself proud. Pic:©The White Knight

”I want to do Dad, my Gran (two times breast cancer survivor) my cousin Suzi (battling cancer) our team, CRUK and myself proud by producing the best video and helping to raise as much viewing exposure for Cancer Research as possible.  Please give generously as much as you are able, you are appreciated beyond words and directly contributing to the success of the product that’s currently almost stopped in it’s tracks.”

This is NOT the End

Well, as far as stories go, that’s a good one but you know what. This is not just a story, this is real life! A story that has or will effect us all in one way or another in our lives.

The riding filmed is probably as authentic/organic as Mountain Bike riding gets. So go forth and share the buzz with friends, family, clients or customers and be the strong arm and help the White Knight go global in this truly stunning & amazing, ‘one of a kind’ ride for CRUK!

 

If you haven’t already seen it, watch the VIDEO now!

For more information about us, what we’re doing, please visit our website.

Cancer… we’re coming for you”!

The White Knight Team.

The White Knight logo

Jason Lorch

Chief Editor at Tyres and Soles
Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I'm also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them. So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.
Jason Lorch

Latest posts by Jason Lorch (see all)

Follow @tyresandsoles
  • The @granite_design ROCKnROLL is a perfect companion to take on those longer rides where a trailside fix is crucial to getting you home. The whole package weighs only 136g, so adding it to your pack or hip belt is low-cost in terms of weight, considering the ROCKnROLL has all the bits that you'll need to do your trailside fix. Now you can live the ROCKnROLL lifestyle you've always dreamed about!
  • Wow! Pretty much sums up what we thought of the @hentydesigns Enduro Backpack. If you're intrigued by these new age bum bags then have a read of our review on our website. | Photo credit: @richardmcgibbon
  • The new Salomon Speed Cross 5 W.  Whether you are putting in the training miles or kicking off your next race this lightweight, form fitting shoe is a great option to tackle long runs on a variety of demanding terrain. | 📸 @richardmcgibbon | @salomonrunning @salomon
  • WHISTLER PERFORMANCE LUBES

There is a concern that eco-friendly products are not as effective as non-eco products. We have to call bullshit on this. The WPL range of lubricants is as good, if not better, than any non-eco friendly product on the market. best of all it doesn't harm the environment or you! | 📸@richardmcgibbon | #lube #lubedup #silkysmooth
  • With so many hydration gels, tabs and powders out there, it can be a little bewildering which ones to choose. We all have our favourites and over the years we tend to stick with what we know, so when we discover a new brand, we’re a little reluctant at first to go and spend our hard earned money on something that we don’t know will work for us, but after reading about @hdxmix story and the founder behind it, we must admit, we got very interested, indeed. 📸 @richardmcgibbon
  • If you are after a very high-quality post that works flawlessly, got it in the looks department, comes in a good range of sizing options and don’t want to sell a kidney to pay for it, you just can’t go wrong with the OneUp Dropper V2 and remote combo. Read the full review in our bio link. 🤟 | Photo credit: @seanmurr123 |
Rider: @instarrdan
  • The Osprey Savu lumbar pack allows you to carry two bottles at once so you can keep riding for longer. The pack is compact and secure, even on the roughest trails and has excellent storage options to store all your ride essentials. @ospreyaustralia ⁣⠀📸 @richardmcgibbon ------------
  • The new Salomon Speedcross shoes are incredibly comfortable and supportive, and come with a super-aggressive grip that can handle the toughest terrain. Well done Salomon, you’ve just upped your game. A big thumbs up from us. 👍 | 📸 @richardmcgibbon
  • The Granite stash multitool in action. #stashnhideit in your steerer and you will always be ready!
  • If you've got a crush on your bike, then treat it with the @krushoz cleaning products, it would be rude not to. 😍 | Photo: @richardmcgibbon
  • The Michelin Wild Enduro tyres offer a magical mix of grip, strength and speed like no other tyre we’ve tested. 🤟 #Yiiew | Photo; @richardmcgibbon | Rider: Jason Lorch
  • Swipe right to see what can be stored in the Evoc HIP PACK PRO
.
📸@paulmasukowitz
.
#hippackpro⁣ 
#evocbike⁣ 
#evoc⁣