OBEY the Secret Dog Society!
It’s no secret at Tyres and Soles that we love dogs, so we just had to find out more about this intriguing MTB clothing brand.
We also love to support new and emerging brands and help give them a leg up when it comes to getting them some well deserved exposure. The MTB industry is tough to get ahead in, so we are always keen to try out new products and see where they sit amongst the big brand hierarchy.
Secret Dog Society hail from just over the water, from our nearest and dearest MTB mecca that is, New Zealand. The brand is very new to the scene, six months in fact, so we were very excited to be one of the first to get our hands on the gear (or so we thought, more on that later).
The jersey landed on the Tyres and Soles HQ desk a few days later and thus the package tearing ceremony commenced. The jersey is called the “Obey” and straight off the bat we loved the iconic styling these guys have come up with.
We opted for the long sleeve jersey in red but it comes in a blue, black and purple colour scheme also and in a short sleeve version. As it’s been a little nippy here, the long sleeve turned out to be a good choice.
The unique styling certainly turned some heads on the trails but always turned into conversations about the brand. “Who are they? Where can I get one?”… Maybe this was the Secret Dog Society marketing strategy all along. Dazzle people with good looks and everything else will fall into place. After all, don’t the good looking people always get ahead in society? Good looks aside, the jersey has impressed us, quite a lot.
The fit was spot on, for me anyway. I’ve started calling it the Goldilocks fit. Not too baggy, not too tight…just right. The sleeves are 3/4 length with a good sized forearm diameter so when you roll them up, they stay there. Which is good, because I’m not a fan of that street urchin look.
The length is also spot on. I’m 6′ 1″, so length is always a big factor for me when I buy jerseys. It gets annoying when you have to keep pulling a jersey down. Of course, it’s not life or death stuff we’re talking about here, but every little detail helps. I mean, who wants to see a riders welcome rug or muffin top?
The neck line is also spot on. Again, not too large or so tight that you feel like you’re being strangled. There’s a bit of a theme going on here isn’t there. Yes, you guessed it Goldilocks.
On The Trails
On the trails the jersey felt really good next to the skin. The material is slightly stretchy, which gives it its great fit and keeps things in place. The 3/4 sleeve length works well for those colder mornings but once rolled up it pretty much acts like a short sleeve jersey.
As the fabric is not overly thick there’s no worries about over-heating, but also on he flip-side there’s enough thickness in the fabric for those colder days. The stitching is well constructed and we’ve had no issues of fraying or any other section of the jersey coming apart.
We decided to don it at one of the Rockytrail race events, just to get some reactions, assuming we were going to be the only ones there with a Secret Dog Society jersey. Funnily enough, as it turned out, we weren’t the only ones to have joined the club.
To our surprise, a couple of the brand owner friends also turned up with jerseys. This was met with barking cheers and funny handshakes. It was a lot of fun hanging out with the other riders, we really did look like the new race team on the block, and a bloody good looking team at that.
If you’re in the market for a new MTB jersey then you should definitely check this brand out. For such a new brand on the scene, we were very impressed with the quality, fit and the construction of the Obey jersey. But most of all it was the looks that won us over.
If you’re at all like us, and enjoy finding the more bespoke brands out there, and having something a little different to wear on the trails, then head on over to their website and join the Secret Dog Society.
If this is the standard from a brand only six months old, then we have great visions of where these guys will be heading in the future.
Why not stop by and say hello on their Facebook page.