Gear Reviews Mountain Biking

Look Good, Feel Good, Ride Good!

Look Good, Feel Good, Ride Good!

It’s no secret that when you look good, you feel good and you inevitably ride good! So what’s not to like about that?

We reviewed the Secret Dog Society jerseys earlier in the year and were blown away with the quality and design for such a new brand in the MTB scene.

To get this right straight off the bat is something to be appreciated and only bodes well for this exciting new brand. We wanted to share with you some of their latest designs. The Dark Matter and Money jerseys. Read on and you’ll find out about a jersey GIVEAWAY they will be launching soon!

secret dog society, Look Good, Feel Good, Ride Good!
Dark Matter at the speed of light! Pic:©Dan Sharpe. visualsby.me

Material

Lightweight, soft and comfy. “Dri Cool” technology draws moisture away from the body and through the fabric to the outer surface which due to the fabric, results in a very quick drying garment.

A bonus that I’ve noticed is that the material shields the person from cold winds, keeping you warm. But it’s still light enough to keep you cool on a hot summers day.

secret dog society, Look Good, Feel Good, Ride Good!
The Money jersey. Dog’s love em! Pic:©Dan Sharpe. visualsby.me

Fashion First

The concept with turning this old phrase on it’s head is that SDS have good material…. that’s not hard to have these days and they have achieved this….so why not make it look good?
secret dog society, Look Good, Feel Good, Ride Good!
Look good, feel good, ride good. Simple. Pic:©Dan Sharpe. visualsby.me

Fit

The jersey’s have a balance between being loose yet fitted. They are longer in the body to stop riding up when you wear a bag. Or just getting on and off the bike.

And even though it’s longer don’t worry about getting tangled in your seat, the slimming fit means it won’t trail away from your body, it will tend to hug you slightly. Ahhhh and we all need a hug every now and again.

secret dog society, Look Good, Feel Good, Ride Good!
The jerseys come in a range of sizes to fit adult and junior shredders. Pic:©Dan Sharpe. visualsby.me

Cost

The products are made locally in New Zealand which means SDS have full control over the manufacturing process. It also reduces the huge amount of logistics that come with manufacturing overseas.

Being able to pop down to the warehouse to check on quality means SDS can stop production and address any issues immediately, then flip the switch to green and off they go again.

secret dog society, Look Good, Feel Good, Ride Good!
Look good here, look good there, look good everywhere! The SDS jerseys are head turners and conversation starters out on the trails. Pic:©Dan Sharpe. visualsby.me

Due to this however, the cost is effected, but only slightly. But knowing that your jerseys have been cared for on a smaller and more personal scale with every effort made to be environmentally friendly during the manufacturing process, speaks volumes to us and we hope it does to you too.

Look Good

SDS are creating something we haven’t seen before and this excites us! We get what they’re about. They’re simply creating products that embody the fun and energy that MTB brings to our lives.

Their whole concept of Look Good is to look good no matter where you are. Look good here…. look good over there and we have whole heartily jumped on their good looking band wagon.

secret dog society, Look Good, Feel Good, Ride Good!
Feel the magnetic pull of Dark Matter. Pic:©Dan Sharpe. visualsby.me

Latest Designs

SDS have followed up their OBEY jersey with two eye catching, face melting designs to wet your appetite.

MONEY – Want Money, Wear Money Ride Like MONEY!

We all know how it feels when you pull that fresh new jersey out of it’s packet and onto your body. It feels good, you look good, you then ride good. It’s psychological of course but if you feel good then your mood is improved and you begin to ride better.
Money has a blue denim texture with Orange Diamonds.  Wearing Money makes you feel amazing, you can do anything. Then after shredding all day long you’ll look unbelievable at the bar, cafe or back at home chilling.” SDS
secret dog society, Look Good, Feel Good, Ride Good!
The new MONEY jersey by Secret Dog Society has a truly unique look and feel to anything else out there right now. Pic:©Secret Dog Society

DARK MATTER –  is just badass!

Dark Matter is the other new jersey from SDS. It a nod to the days of 80’s retro/sci-fi pop culture. When we look at this it brings back vivid memories of ZX Spectrums, BMX Bandits, The Goonies, TRON, War Games, Escape from new York, shall I go on? Anyway, this is what SDS have to say about it.

“With it’s Purple Blue and Long sleeves. Made to look like a street fashion item. It’ll melt your face off.” SDS

Ha ha we agree, our face is still melting 🙂

secret dog society, Look Good, Feel Good, Ride Good!
The DARK MATTER jersey by Secret Dog Society. You can just tell that these guys are having a blast with their designs and it’s infectious. As soon as you put one of these jerseys on, your mood lifts and you can’t help but have a shit eating grin on your face 🙂 We’re hooked! Pic:©Secret Dog Society

FREE JERSEY!

So the part you have all been waiting for… Secret Dog Society will be doing a jersey GIVEAWAY.  The competition will be held on our (Tyres and Soles) facebook page.

What You Need To Do

All you need to do right now is head on over to our Facebook page, “Like it” and stay tuned for the GIVEAWAY details and you could be the lucky rider donning a new face meltingly rad jersey. Cowabunga!

Jason Lorch

Author: Jason Lorch

Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I’m also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them.

So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.

Chief editor at Tyres and Soles.

Follow @tyresandsoles
  • Wow! Those trees look like they’ve gone through a Photoshop filter. Alas no, it’s the original filter of natural beauty. 😊 #mtbwomen
  • @pnwcomponents are so hot right now, and for good reason. Ergonomically designed to provide maximum function with maximum comfort. 👍 #gearreviews #mtblifestyle #formandfunction #pnwcomponents
  • Got bike, got backpack...will travel. Where are you heading this weekend?
  • Socks for your pedals!?! No f&$king way? Yes way 😜👍 | 📸 @richardmcgibbon
  • How do you stay hydrated out on the trails? With summer about to kick in here in Australia, it’s going to get extremely hot out there. It’s critical you stay hydrated when out hiking or biking. Have you tried @hdxmix ? | 📸 @richardmcgibbon
  • We love our Petzl Actik Core. What’s your favourite head torch? | 📸 Photo credit:  chris Johnson
  • Have you tried @injinji socks? Oh my! What a treat. These are the women’s specific Trail socks. Pure bliss 😍 | 📸 @richardmcgibbon
  • Have you been FRANKD yet? Once you do, you’ll know about it.  A fresh MTB clothing brand creating some very impressive gear. Top marks from us 👍 @frankdmtbapparel #mtblife #gearreviews #enduromtb
  • We love heading into wild places, what about you?
📸 @richardmcgibbon
  • What’s your favourite camp food?  Do you use the pre-made shop stuff or dehydrate your own? | 📸 @richardmcgibbon  #campfood #campcooking #hikinglifestyle
  • The new @uswesports ‘Pace 12’ runner vest sets a new high-end standard for Trail & Ultra runners. | 📸 @richardmcgibbon | Athlete: @hanporteous
  • @uswesports are well known for their MTB packs, but did you know they also produce trail running packs? Well, they do and they share the same world class levels of quality and functionality. | Photo credit: @richardmcgibbon | Athlete: @hanporteous