Lifestyle People

The 50to01 Story

Who are 50to01?

We like them. They make us smile and bring back memories of when we used to ride our bikes as kids with not a care in the World. Hell, what’s not to like about that?

Here’s what they say about themselves on their website;

As a group, we spend the majority of our time riding bikes, making fires, camping, getting loose, building tracks or just being in the woods hissing.

The 50to01 Story
The 50to01 Story

50to01 all started about a year ago, we wanted to express how we feel about mountain biking with a way less serious approach. Bringing the fun back into our sport by showing how it’s not all about the best kit or the fastest time.

The 50to01 Story
Watch out, 50to01 are about!

As the brand has evolved, so have we – our interests are to be as eco friendly as possible and to just simply share the love and buzz of our outdoor playground without any ego trips.

The 50to01 Story
Riding bikes in the woods. Can anything really top that?

The stuff you see on our site has been created by us, the packages you have been receiving are packed by us. Now with help from Eco drip printing’s expertise and equipment, and not to forget the all the support from you guys – be it that you’ve bought a mudguard or shared our videos.

The 50to01 Story
Who doesn’t love a camp fire?

We are able to evolve to the next stage, with a friendly approach to the environment and a motivation to create some ridiculous online content… we are ready to make it talk.

the 50to01 story
Just messing around in the woods.

The plan is constant evolution, we aim to make things that are going to be your valued possessions that stand the test of time, there’s so much in the pipeline and the journey has only just begun.

Big thank you to everyone who’s into it, now lets go ride 🙂

Jason Lorch

Author: Jason Lorch

Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I’m also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them.

So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.

Chief editor at Tyres and Soles.

Follow @tyresandsoles
  • @pnwcomponents offer high grade components that won’t kill your wallet so you’ll have money left over for important things like post ride burritos and beer.
  • Where are you going this weekend? 📸 @ospreypacks  @ospreyaustralia
  • @aftonshoes feel like a classic skate shoe but with all the support and technical construction of a modern high performance MTB shoe. Have you tried them yet? | 📸 @davetrumporephoto | #newshoeday #mtblifestyle #mtbphotooftheday
  • We’re already thinking about the weekend and what trails to ride. Where are your favourite trails? #mtbphotooftheday  #mtblife  #mtbgirl
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  • @kuhl focus on the product and only the product, which opposes the logo-driven norm. KÜHL® set out to demonstrate how original ideas lead to creating the best outdoor lifestyle clothing.
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  • Here’s to thinking back to the week that’s just gone and to the weekend ahead. Let the great outdoors wash away all of your concerns and stresses that may have come before. Nature is the great leveller, so why not let it into your lives and level your body and mind this weekend. Give in to the awesomeness of the universe and be one with it. Enjoy it, cherish it and protect it. Now go have some fun! 😊 📸 @richardmcgibbon
  • Have you experienced the power and beauty of Magura brakes? | 📸 @michalcervenyphoto
  • The @topoathletic ‘Run Venture 2’ are so light, we just can’t keep our feet on the ground. 😊 | 📸 @richardmcgibbon. #trailrunners #runningmotivation
  • Have you been good this year? Good enough to get a pair of @aftonshoes in your Christmas stocking? #newshoeday #mtbshoes #mtbpictureoftheday
  • Long mountain bike rides with quad blistering climbs that lead to epic descents, where your elevation gain is a badge of honor and earns you miles of steep downhill singletrack. This type of riding inspired both the sport of Enduro and @pnwcomponents Bachelor dropper post.