Lifestyle People

The 50to01 Story

Who are 50to01?

We like them. They make us smile and bring back memories of when we used to ride our bikes as kids with not a care in the World. Hell, what’s not to like about that?

Here’s what they say about themselves on their website;

As a group, we spend the majority of our time riding bikes, making fires, camping, getting loose, building tracks or just being in the woods hissing.

The 50to01 Story
The 50to01 Story

50to01 all started about a year ago, we wanted to express how we feel about mountain biking with a way less serious approach. Bringing the fun back into our sport by showing how it’s not all about the best kit or the fastest time.

The 50to01 Story
Watch out, 50to01 are about!

As the brand has evolved, so have we – our interests are to be as eco friendly as possible and to just simply share the love and buzz of our outdoor playground without any ego trips.

The 50to01 Story
Riding bikes in the woods. Can anything really top that?

The stuff you see on our site has been created by us, the packages you have been receiving are packed by us. Now with help from Eco drip printing’s expertise and equipment, and not to forget the all the support from you guys – be it that you’ve bought a mudguard or shared our videos.

The 50to01 Story
Who doesn’t love a camp fire?

We are able to evolve to the next stage, with a friendly approach to the environment and a motivation to create some ridiculous online content… we are ready to make it talk.

the 50to01 story
Just messing around in the woods.

The plan is constant evolution, we aim to make things that are going to be your valued possessions that stand the test of time, there’s so much in the pipeline and the journey has only just begun.

Big thank you to everyone who’s into it, now lets go ride 🙂

Jason Lorch

Author: Jason Lorch

Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I’m also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them.

So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.

Editor at Tyres and Soles.

Follow @tyresandsoles
  • Out and about testing the Osprey Aether and Aeriel. What an incredibly comfortable pair of packs. Amazing support and harness technology make them ideal for heavy loads and longer adventures. | photo credit: @richardmcgibbon
  • When it comes to head protection, never ever go cheap. It's the most important piece of protection. POC do some incredible helmets and they certainly saved my bacon yesterday. 7 fractured ribs and a punctured lung, but look at what could of been. #mtbcrash #dontbuycheap
  • We're pretty excited about the @explorelander dimmer lights. Perfect for camping. 👍
  • The new range from @rocday are jaw droppingly good 😜
  • Get into the party season with HandUp gloves. 🎉
  • It's hump day and we're already thinking about the weekend. Where are you heading?
  • On extended hikes, choosing a pack that works for you can make a huge difference to the whole experience. We love this shot of our friend who knows her pack intimately. Every piece of equipment  has been carefully chosen and packed.
  • At only 1.8 ounces, the Vertex stove is as simple and lightweight as it gets.
  • If you're looking for a more natural fitting hiking, trail or road running shoe, then check out the range from @altrarunning. We did and have never looked back.
  • We just love the feeling of merino wear next to our skin. It's incredibly soft and very comfortable even on extended hikes or rides. It has amazing heat regulating properties to keep you cool or warm. The best part, it's all natural!  #merinowool
  • The quality construction of the @hentydesigns packs have blown us away. We'd be hard pressed to find this level of quality anywhere else. And guess what? It was all started by a couple of guys who used to ride their BMX bikes around Hobart as childhood mates. See! There's lots of good reasons to ride bikes. 👍
  • We are getting very excited about the new Spartan Sport range from Suunto. It may just be the ultimate adventure watch? #adventureisoutthere #gpswatch