Lifestyle People

The 50to01 Story

Who are 50to01?

We like them. They make us smile and bring back memories of when we used to ride our bikes as kids with not a care in the World. Hell, what’s not to like about that?

Here’s what they say about themselves on their website;

As a group, we spend the majority of our time riding bikes, making fires, camping, getting loose, building tracks or just being in the woods hissing.

The 50to01 Story
The 50to01 Story

50to01 all started about a year ago, we wanted to express how we feel about mountain biking with a way less serious approach. Bringing the fun back into our sport by showing how it’s not all about the best kit or the fastest time.

The 50to01 Story
Watch out, 50to01 are about!

As the brand has evolved, so have we – our interests are to be as eco friendly as possible and to just simply share the love and buzz of our outdoor playground without any ego trips.

The 50to01 Story
Riding bikes in the woods. Can anything really top that?

The stuff you see on our site has been created by us, the packages you have been receiving are packed by us. Now with help from Eco drip printing’s expertise and equipment, and not to forget the all the support from you guys – be it that you’ve bought a mudguard or shared our videos.

The 50to01 Story
Who doesn’t love a camp fire?

We are able to evolve to the next stage, with a friendly approach to the environment and a motivation to create some ridiculous online content… we are ready to make it talk.

the 50to01 story
Just messing around in the woods.

The plan is constant evolution, we aim to make things that are going to be your valued possessions that stand the test of time, there’s so much in the pipeline and the journey has only just begun.

Big thank you to everyone who’s into it, now lets go ride 🙂

Jason Lorch

Author: Jason Lorch

Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I’m also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them.

So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.

Chief editor at Tyres and Soles.

Follow @tyresandsoles
  • The @pnwcomponents Loam lever and Rainer dropper post is the goldilocks of set ups. With buttery smooth motion and an incredibly light lever action, this is a premium grade system that won’t blow your budget. 😊 | 📸 @richardmcgibbon
  • We’ve been testing the new Seral, Savu and Kitsuma packs from @ospreyaustralia. All three packs offer something different and are aimed at day rides where you can carry the bare minimum such as the Kitsuma, or pack a little more with the Seral and Savu. The Kitsuma and the Seral use a bladder system. The Savu is a lumbar pack that has been designed to carry two bottles (no bladder). Whichever style of pack or riding you do, there’s now a great range to choose from. It’s good to see Osprey focusing on more mtb specific designs and what riders are looking for. 📸 @richardmcgibbon
  • Are you whinging about this hot and humid weather in Sydney? We’d highly recommend you go and get Frankd! | 📸 @richardmcgibbon |@frankdmtbapparel
  • Taking the men’s and women’s @frankdmtbapparel out for a spin. A full review of these awesome jerseys coming soon!🤟 | 📸 @richardmcgibbon
  • The Airborne 15 MTB pack from @uswesports is a cut above other packs with its unique cross over harness system. (No dancing monkeys were harmed in the making of this post) | 📸 @richardmcgibbon
  • In near 100% humidity and 35 degree heat, we were incredibly thankful to be testing the @frankdmtbapparel jerseys. The men’s “Blue Wheeler” and women’s “Tori” both have mesh side panels, designed just for a day like today. 🥵👍 | Photo credit: 📸 @richardmcgibbon | #mtblife #mtbgear #activelifestyle #mtblifestyle
  • Socks for your pedals!?! No f&$king way? Yes way 😜👍 | 📸 @richardmcgibbon
  • We love heading into wild places, what about you?
📸 @richardmcgibbon
  • What’s your favourite camp food?  Do you use the pre-made shop stuff or dehydrate your own? | 📸 @richardmcgibbon  #campfood #campcooking #hikinglifestyle
  • The new @uswesports ‘Pace 12’ runner vest sets a new high-end standard for Trail & Ultra runners. | 📸 @richardmcgibbon | Athlete: @hanporteous
  • The rise of the hip packs have been impressive over the past couple of years. This is the Hip Pack Race by evoc, what’s your favourite? | 📸 @bayercb for @enduromag
  • @rocday have really impressed us with their range of MTB apparel. Amazing quality, excellent fit and all the style you’d expect from a European brand.