Lifestyle People

The 50to01 Story

Who are 50to01?

We like them. They make us smile and bring back memories of when we used to ride our bikes as kids with not a care in the World. Hell, what’s not to like about that?

Here’s what they say about themselves on their website;

As a group, we spend the majority of our time riding bikes, making fires, camping, getting loose, building tracks or just being in the woods hissing.

The 50to01 Story
The 50to01 Story

50to01 all started about a year ago, we wanted to express how we feel about mountain biking with a way less serious approach. Bringing the fun back into our sport by showing how it’s not all about the best kit or the fastest time.

The 50to01 Story
Watch out, 50to01 are about!

As the brand has evolved, so have we – our interests are to be as eco friendly as possible and to just simply share the love and buzz of our outdoor playground without any ego trips.

The 50to01 Story
Riding bikes in the woods. Can anything really top that?

The stuff you see on our site has been created by us, the packages you have been receiving are packed by us. Now with help from Eco drip printing’s expertise and equipment, and not to forget the all the support from you guys – be it that you’ve bought a mudguard or shared our videos.

The 50to01 Story
Who doesn’t love a camp fire?

We are able to evolve to the next stage, with a friendly approach to the environment and a motivation to create some ridiculous online content… we are ready to make it talk.

the 50to01 story
Just messing around in the woods.

The plan is constant evolution, we aim to make things that are going to be your valued possessions that stand the test of time, there’s so much in the pipeline and the journey has only just begun.

Big thank you to everyone who’s into it, now lets go ride 🙂

Jason Lorch

Author: Jason Lorch

Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I’m also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them.

So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.

Chief editor at Tyres and Soles.

Follow @tyresandsoles
  • All hail the women’s @injinji Trail 2.0 socks 🙌 | 📸 @richardmcgibbon
  • Grips are an integral part to any cockpit – its where you, meet your bike. The “X Logo Lock-On Grips” by @ridejoystick have a narrow profile and rubber control pattern for a comfortable, anti-slip and shock absorbing pattern. Grippingly grippy! 🤜 📸 @tyresandsoles
  • “When everything feels like an uphill struggle, just think of the view from the top.” - Unknown | 📷 @louisarevalo with @mackyfranklin and @sydgschulz | Featured packs from Seral/Savu Series #OspreyPacks
  • The Aquila is now available and in stores in 27.5” & 29”! Beside our DHC downhill casing, the allround talent is now also available in a long awaited foldable FRC version. 🦅🦅 #onzatires #onzaaquila @linksportsau •
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#downhill #downhilllife #mtb #mtbaddiction #downhill24 #enduro #mtbdaily #24dh #enduromtb #mountainbike #ridemtb #downhillmtb #mtbdose #shred #sendit #mtblifestyle #radbikes #gearreview #mtbreview #mtbapparel #freerider #dirtjump #mtbtrails #singletrack #soenduro #mtbenduro #trailrider
  • The @salomon Women’s specific “Sense Ride 2” trail running shoe, is a speed machine on the rowdiest of trails. 🤟
  • The Savu, from Osprey, is a great alternative to the traditional lumbar packs we see today. With a modular design, it allows you to fill up two bottles or cinch down to zilch, making it quite an adaptable hydration pack. In terms of storage and comfort, we rate it high. The Savu has a very secure and stable fit even on the rowdiest of trails. Ideal for short to mid-length rides. | 📸 @richardmcgibbon
  • When you still want all the features but like a more simple package. You want the new ‘Sunset’ from @wearhandske #wearhandske #outlineart
  • Sometimes the water on your back is the only thing you need, especially when you’re planning on riding a fast and familiar route. The Kitsuma 1.5 is the ideal pack for women who want just that. Designed with the mountain biking minimalist in mind. | 📸 @richardmcgibbon. •
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#downhill #downhilllife #mtb #mtbaddiction #downhill24 #enduro #mtbdaily #24dh #enduromtb #mountainbike #ridemtb #downhillmtb #mtbdose #shred #sendit #mtblifestyle #radbikes #gearreview #mtbreview #mtbapparel #freerider #dirtjump #mtbwomen #mtbgirl #mtbtrails #singletrack #soenduro #mtbenduro #trailrider
  • The @aussiegritapparel women’s specific mtb vest has a perfect mix of fashion and function with great storage options, lightweight and breathable fabrics and a technical cut to keep your core warm on those early morning and evening rides. A thumbs up from us 👍 | 📸 @richardmcgibbon
  • The @ergonbike SM Women’s specific saddle is one of the most comfortable saddles out there. A technical saddle with a luxurious amount of padding. Be nice to your bum. 👍 📸 @tyresandsoles
  • Shooting the @uswesports Pace 12 running vest with Hannah Porteous at the Royal National Park in Sydney's south.⠀
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  • Attention to detail is one area that struck us with the @aussiegritapparel clothing. Each item of clothing has been developed specifically for an activity in mind. Function follows fashion - follows function. 📸 @richardmcgibbon