Lifestyle People

The 50to01 Story

Who are 50to01?

We like them. They make us smile and bring back memories of when we used to ride our bikes as kids with not a care in the World. Hell, what’s not to like about that?

Here’s what they say about themselves on their website;

As a group, we spend the majority of our time riding bikes, making fires, camping, getting loose, building tracks or just being in the woods hissing.

The 50to01 Story
The 50to01 Story

50to01 all started about a year ago, we wanted to express how we feel about mountain biking with a way less serious approach. Bringing the fun back into our sport by showing how it’s not all about the best kit or the fastest time.

The 50to01 Story
Watch out, 50to01 are about!

As the brand has evolved, so have we – our interests are to be as eco friendly as possible and to just simply share the love and buzz of our outdoor playground without any ego trips.

The 50to01 Story
Riding bikes in the woods. Can anything really top that?

The stuff you see on our site has been created by us, the packages you have been receiving are packed by us. Now with help from Eco drip printing’s expertise and equipment, and not to forget the all the support from you guys – be it that you’ve bought a mudguard or shared our videos.

The 50to01 Story
Who doesn’t love a camp fire?

We are able to evolve to the next stage, with a friendly approach to the environment and a motivation to create some ridiculous online content… we are ready to make it talk.

the 50to01 story
Just messing around in the woods.

The plan is constant evolution, we aim to make things that are going to be your valued possessions that stand the test of time, there’s so much in the pipeline and the journey has only just begun.

Big thank you to everyone who’s into it, now lets go ride 🙂

Jason Lorch

Chief Editor at Tyres and Soles
Born and grew up in Wales but now a fully fledged Aussie. A passionate mountain biker, hiker and general nature addict. I'm also a bit of a muso and enjoy a good craft beer every now and again (probably too often).

I hope what we do here at Tyres and Soles will inspire people to get out there and experience first hand, the natural wonders that surround them. So, pump up those tyres, don your favourite boots. Grab a mate, a partner, a pet… and head out into nature. But tell us all about it when you get back.
Jason Lorch
Follow @tyresandsoles
  • The MTB @deuter backpacks have been designed from the ground up to handle the specific needs of mountain biking such as; load carrying specifications, comfort, hydration and all-day performance on the trails. | Riders: @karen_eller_mountainbike and Tanja Hendrysiak riding the amazing trails around Lake Molveno! 💪🏼 -----
#deuterbackpack #itsgreatoutthere #traveladventure  #traveltales #outdoorlife #bicycletouring #bikinglife #mountainbiking
  • Dreamy loam is hard to beat when it comes to riding surfaces and the Aquila feels right at home digging through it! 💥 #onzatires #loam
  • Check out the full review in our bio 👍. Have you tried merino? Generally, you can get a bit smelly with synthetic fabrics whereas @monsroyale merino handles body odours very well. We experienced zero odours on the trails or in the car on the way home where it usually starts to pong. We felt as fresh as when we first pulled them on. The beauty of this is that you don't need to bring a change of clothing with you. You can hop off the bike and into the local bar or cafe without clearing the place out. | Photo: @richardmcgibbon
  • Fusing function and form, @monsroyale merino clothing is a natural, biodegradable and sustainable fibre that outperforms man-made fabrics. Mons Royale clothing is continually tested and refined to ensure it's the best match for your body and performance. | Photos: @richardmcgibbon
  • Testing the Michelin Wild Enduro tyres. Praise the knobbly gods. 🙌 These things are gripper than spider-man’s palm gunk. @michelinbicycle |  Photo: @richardmcgibbon
  • Topping up sealant made easy with these bad ass @peatysproducts tubeless valves!😍 Swipe to remove the core🔥
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  • For the hard-charging ladies out there...styled footwear that never disappoints on the trail. The Session Trail shoe.  #RideConcepts #RideEveryDay
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  • We LOVE this photo from photographer @richardmcgibbon . This is what he gets up to on the weekends. A very familiar face at most of the MTB events in Australia, he’s a talented guy and we’re honoured to have him shoot for us. 🙌
“Lightspeed!!! After shooting for 4hrs at the @rockytrailentertainment @shimanomtb Gp I tend to start playing around with camera settings a bit and see what else I can achieve in the camera.” #MTB #mtbpictureoftheday #sportsphotographer #Sportsphotography #mtbracing #mtblife #mtbinsta #mtbdaily #cannaetakeanymorecaptain #lightspeed #zoomzoom
  • A wave of @burgtec engineering goodness. 😜 ・・・
🌊 #burgtec #beautifulthings
  • 20% Lighter than the original Zenbivy Bed and competes with the lightest blankets and mummy bags out there. Not only that, but you can take the ZENBIVY ultralight beds anywhere. All Light Beds compress to between 4 and 5L.
  • Superior fit. Rugged construction. Clean style. Welcome to the “Flow” series from Ride Concepts. An uncompromising performance shoe for all-terrain riding. #RideConcepts #RideEveryDay
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  • Carrying everything you need for a little daytrip⁣. Check out the EVOC pack range. There’s a pack to suit every rider and every situation. 📷 @paulmasukowitz⁣

#hippackpro⁣ #evocbike⁣